# Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115

Page: https://stenobird.com/podcast/the-russell-brunson-show-743397/scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115
Text version: https://stenobird.com/podcast/the-russell-brunson-show-743397/scaling-online-q-a-funnels-high-ticket-ads-more-part-2-marketing-ep-115.md
Podcast: [The Russell Brunson Show](https://stenobird.com/podcast/the-russell-brunson-show-743397)
Published: 2026-02-18T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP2681179163.mp3?updated=1773182180
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP2681179163.mp3?updated=1773182180
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Duration seconds: 2891

## Resource

Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my…

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## Transcript

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