# One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138

Page: https://stenobird.com/podcast/the-russell-brunson-show-743397/one-funnel-away-evolution-how-we-scaled-clickfunnels-to-1-billion-success-ep-138
Text version: https://stenobird.com/podcast/the-russell-brunson-show-743397/one-funnel-away-evolution-how-we-scaled-clickfunnels-to-1-billion-success-ep-138.md
Podcast: [The Russell Brunson Show](https://stenobird.com/podcast/the-russell-brunson-show-743397)
Published: 2026-07-27T09:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP8749456593.mp3
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Duration seconds: 4955

## Resource

Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with the elixir. But here’s the thing about a hero’s journey: it always has a sequel. And the sequel is where it gets real. This is the final episode of The Russell Brunson Show — I’m winding it down and relaunching as a new podcast called Bootstrap Secrets. So to close it out, I’m giving you part two: “One Funnel Away: Evolution,” the presentation from the last Funnel Hacking Live about how we scaled ClickFunnels past a billion dollars in sales. Not the highlight reel — the real version, with all the ups, the downs, and the moments it nearly fell apart. Key Highlights: ◼️The launch that almost killed the company — two years and every dollar of savings gone, a “reverse launch” that stalled out, and the five failed attempts before one event with Mike Filsaime finally cracked it ◼️The “booth babes” funnel — told I could speak at Traffic & Conversion but couldn’t sell, how Dave Woodward funneled a hallway of people into the most talked-about room at the event (and how Dave hired himself on the spot) ◼️Why DotCom Secrets became “the doctrine of the movement” — the book that finally made people get ClickFunnels, and the explosion from a few hundred members to twelve thousand ◼️The London meltdown — landing overseas to thousands of messages (some of them literal death threats) with ClickFunnels down for hours, and the one thing I did instead of hiding that flipped the whole community from rage to support ◼️Why I turned down $110 million — the private conversation with Moz’s Rand Fishkin about VC money, depression, and control that made me walk away from the check Looking back, none of it was sunshine and roses — a…

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