# How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116

Page: https://stenobird.com/podcast/the-russell-brunson-show-743397/how-i-m-using-ai-to-outwrite-outbuild-and-outlaunch-my-competition-success-ep-116
Text version: https://stenobird.com/podcast/the-russell-brunson-show-743397/how-i-m-using-ai-to-outwrite-outbuild-and-outlaunch-my-competition-success-ep-116.md
Podcast: [The Russell Brunson Show](https://stenobird.com/podcast/the-russell-brunson-show-743397)
Published: 2026-02-23T10:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP1019120814.mp3?updated=1773182154
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Duration seconds: 889

## Resource

Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistant you’ve ever had. In this episode, I’m recording from my sauna (yes, really) and pulling back the curtain on how I’ve been using AI behind the scenes to write long-form VSLs, build entire challenge funnels, craft 100+ email sequences in hours, and even script full webinars in a single afternoon. I share the exact shift that changed everything for me - from asking AI to “write me a VSL” (and getting garbage) to building a process that produces scripts as good as, or better than, what I could write myself. The result? Some of the highest-converting funnels of my entire career. If you’ve been wondering whether AI is just hype - or the biggest opportunity of our lifetime - this episode will open your eyes to what’s actually possible right now. Key Highlights: ◼️The "500 words of context for every 1 word of output" rule that transformed the quality of my AI-written VSLs ◼️How I wrote three 50-page VSLs in a single day, and why they’re performing at the highest level of my career ◼️The funnel-hacking + AI framework I used to reverse-engineer multiple 8-figure challenges and rebuild them in hours ◼️How we used AI-assisted emails, ads, and scripts to create our highest-converting funnel ever ◼️Why I believe the next billion-dollar companies will be run by tiny teams (or even one person) leveraging AI correctly The game has changed. The speed of creation, the volume of output, and the…

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## Transcript

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