# Apple Is Blaming AI for Price Hikes — Here’s What Happens Next (ft. Mark Gurman)

Page: https://stenobird.com/podcast/the-rundown-6758831/apple-is-blaming-ai-for-price-hikes-here-s-what-happens-next-ft-mark-gurman
Text version: https://stenobird.com/podcast/the-rundown-6758831/apple-is-blaming-ai-for-price-hikes-here-s-what-happens-next-ft-mark-gurman.md
Podcast: [The Rundown](https://stenobird.com/podcast/the-rundown-6758831)
Published: 2026-07-05T22:28:13+00:00
Episode link: https://podcasters.spotify.com/pod/show/the-rundown6/episodes/Apple-Is-Blaming-AI-for-Price-Hikes--Heres-What-Happens-Next-ft--Mark-Gurman-e3ljf5i
Audio file: https://anchor.fm/s/f06a1be8/podcast/play/122321522/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-3%2F427270265-44100-2-3b6aae248844f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-rundown-6758831/episodes/apple-is-blaming-ai-for-price-hikes-here-s-what-happens-next-ft-mark-gurman
Duration seconds: 1504

## Resource

In today’s episode we talk with Mark Gurman, Editor at Bloomberg, about why Apple is raising prices, what it could mean for demand of their products, and some ways that Apple is trying to get around the memory supply shortage causing all of this. We also touch on the revamped Siri that is launching this fall and what to expect from John Turnes when he takes over as CEO.

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## Transcript

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