# How We Built a Pro Rugby Team in America | Former Seattle Seawolves CEO Brian Jones Page: https://stenobird.com/podcast/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147/how-we-built-a-pro-rugby-team-in-america-former-seattle-seawolves-ceo-brian-jones Text version: https://stenobird.com/podcast/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147/how-we-built-a-pro-rugby-team-in-america-former-seattle-seawolves-ceo-brian-jones.md Podcast: [The Rugby 100 Club: Rugby for the People, By the People.](https://stenobird.com/podcast/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147) Published: 2026-06-16T18:40:34+00:00 Episode link: https://rss.com/podcasts/the-growth-of-rugby-in-america-chicago-hounds-mlr-culture-the-future-of-us-rugby/2920335 Audio file: https://content.rss.com/episodes/377466/2920335/the-growth-of-rugby-in-america-chicago-hounds-mlr-culture-the-future-of-us-rugby/2026_06_16_18_35_01_0d550244-2ad4-47ac-b84e-e9cc158af55b.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147/episodes/how-we-built-a-pro-rugby-team-in-america-former-seattle-seawolves-ceo-brian-jones Duration seconds: 7769 ## Resource What does it take to build a professional rugby team in America? This week on Rugby 100 Club , host Matt Courtright sits down with Brian Jones , former CEO of the Seattle Seawolves, to discuss the business, leadership, and vision behind one of Major League Rugby's most successful clubs. Brian shares his incredible journey through professional sportsβ€”from the NBA and NHL to the NFL, MLS, and ultimately Major League Rugby. Along the way, he reveals what fans rarely see behind the scenes. In this episode: πŸ‰ How the Seattle Seawolves were built from the ground up 🏟 The business challenges of growing Major League Rugby πŸ’Ό Lessons learned from the NBA, NHL, NFL, and MLS πŸ“ˆ Building partnerships, creating fan experiences, and growing a sports brand πŸŽ™ The pressure and excitement of leading a professional sports organization 🀝 Why community is the foundation of rugby culture Whether you're a rugby fan, sports business professional, entrepreneur, or aspiring leader, this conversation offers an inside look at what it takes to grow a new sport in America. πŸ‘‡ What does rugby need most to succeed in the United States? #Rugby #MLR #MajorLeagueRugby #SeattleSeawolves #SportsBusiness #BrianJones #RugbyPodcast #MattCourtright #Rugby100Club ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147/episodes/how-we-built-a-pro-rugby-team-in-america-former-seattle-seawolves-ceo-brian-jones/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-rugby-100-club-rugby-for-the-people-by-the-people-7758147/how-we-built-a-pro-rugby-team-in-america-former-seattle-seawolves-ceo-brian-jones.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.