# S13E8: Designing Payroll for Small Businesses with Gusto’s Co-Founder, Tomer London

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Text version: https://stenobird.com/podcast/the-room-podcast-3398569/s13e8-designing-payroll-for-small-businesses-with-gusto-s-co-founder-tomer-london.md
Podcast: [The Room Podcast](https://stenobird.com/podcast/the-room-podcast-3398569)
Published: 2025-11-18T13:00:00+00:00
Episode link: https://the-room.castos.com
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/audio/cf6dc480-9dd7-4da5-8aa6-0ccf203be4b8/episodes/ad43e9ef-8e23-461b-a429-8d75618f790a/audio/5aebd1c0-8ea3-4677-a418-b9064860fbcd/default_tc.mp3?aid=rss_feed&feed=aPz9Qkq6
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Duration seconds: 2860

## Resource

Welcome back to The Room Podcast! This week, Claudia and Madison sit down with Tomer London, Co-Founder and Chief Product Officer of Gusto, the all-in-one people platform that simplifies payroll, benefits, and HR for over 400,000 small businesses across the U.S. From humble beginnings as ZenPayroll, Gusto has become one of the most beloved products in the SMB ecosystem—known for turning one of the most stressful business tasks into a delightful experience. In this episode, Tomer shares the personal roots behind Gusto’s mission—growing up around his family’s small clothing store in Israel—and how those early lessons shaped his empathy for small business owners. He walks us through finding the right customer base, building emotional resonance into product design, and why “customer love” is the most powerful growth channel. Listeners will gain valuable insights into startup decision-making, measuring true product–market fit, and the mindset needed to scale from a scrappy YC-backed idea into a category-defining company.

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