# S12E7: From Tech Reporter to Media Founder with Alex Konrad, Founder of Upstarts Media

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Podcast: [The Room Podcast](https://stenobird.com/podcast/the-room-podcast-3398569)
Published: 2025-05-20T12:00:00+00:00
Episode link: https://the-room.castos.com
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/audio/cf6dc480-9dd7-4da5-8aa6-0ccf203be4b8/episodes/034afa59-d035-420c-afc1-7e55faa7f35c/audio/353a59d8-3a99-46bd-aa76-c170a4183f5a/default_tc.mp3?aid=rss_feed&feed=aPz9Qkq6
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Duration seconds: 2596

## Resource

Welcome back to another episode of The Room Podcast! This week, Madison and Claudia sit down with Alex Konrad, former Senior Editor at Forbes and now Founder of Upstarts Media. After a decade covering technology and venture capital at Forbes, where he pioneered coverage from the Midas List to the Cloud 100, Alex has launched his own media company focused on telling the stories of early-stage founders and companies challenging the status quo. Throughout this conversation, Alex shares insights from his front-row seat to some of tech's most defining moments, including interviews with industry leaders like Sam Altman and Mark Benioff. He discusses the evolution of media in the age of AI, his decision to bootstrap rather than raise venture funding, and his vision for building a community-first media company. Alex also reveals how his upbringing in New York City shaped his no-nonsense approach to tech reporting and why he believes the future of media lies in creating direct, authentic connections with audiences. Tune in for a fascinating look at the changing media landscape and what it takes to build a modern media company from the ground up.

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## Transcript

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