# Why The Outdoor Industry Needs Its Cool Back

Page: https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/why-the-outdoor-industry-needs-its-cool-back
Text version: https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/why-the-outdoor-industry-needs-its-cool-back.md
Podcast: [The Rock Fight: Outdoor Industry & Adventure Sports Commentary](https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981)
Published: 2025-11-14T09:00:00+00:00
Episode link: https://rockfight.co/
Audio file: https://episodes.captivate.fm/episode/bc60b6a7-6040-4bb7-8e06-adb544e21909.mp3
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Duration seconds: 1583

## Resource

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry. Here's the rundown! Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated. Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires. Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world. Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio. The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something. Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .

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