# PFAS Isn’t Over: What Comes Next for Outdoor Brands?

Page: https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/pfas-isn-t-over-what-comes-next-for-outdoor-brands
Text version: https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981/pfas-isn-t-over-what-comes-next-for-outdoor-brands.md
Podcast: [The Rock Fight: Outdoor Industry & Adventure Sports Commentary](https://stenobird.com/podcast/the-rock-fight-outdoor-industry-adventure-sports-commentary-5816981)
Published: 2025-11-07T09:00:00+00:00
Episode link: https://rockfight.co/
Audio file: https://episodes.captivate.fm/episode/3967cf96-bf7d-4159-b70b-a7cfa87be16d.mp3
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Duration seconds: 1948

## Resource

Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at Outdoor Research, now leading Douglas Strategies LLC, a consultancy focused on impact reduction and supply-chain transparency. They unpack the state of PFAS (“forever chemicals”). Once the outdoor industry’s biggest story, now quietly complicated by regulation, cost, and unintended consequences. They dig into: PFAS bans and the fallout — where the legislation stands and which states are next. Who benefits most from PFAS removal (hint: supply chain workers). Legal gray zones — what brands can (and can’t) claim as “PFAS free.” What’s next — new concerns around solvents, BPA, phthalates, and antimicrobials. The rise of natural fibers and the myth of “cotton kills.” The F/M/K round : “PFAS Free,” “Non-PFAS,” and “No Added PFAS.” Thanks for listening! The Rock Fight is a production of Rock Fight , LLC. Sign up for NEWS FROM THE FRONT , Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts. Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com .

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