# Episode 243: Matt Santoro, Director of Video and Strategy, University of Kentucky

Page: https://stenobird.com/podcast/the-rising-coaches-podcast-498118/episode-243-matt-santoro-director-of-video-and-strategy-university-of-kentucky
Text version: https://stenobird.com/podcast/the-rising-coaches-podcast-498118/episode-243-matt-santoro-director-of-video-and-strategy-university-of-kentucky.md
Podcast: [The Rising Coaches Podcast](https://stenobird.com/podcast/the-rising-coaches-podcast-498118)
Published: 2026-03-02T11:45:00+00:00
Episode link: https://the-rising-coaches-podcast.captivate.fm/episode/episode-243-matt-santoro-director-of-video-and-strategy-university-of-kentucky
Audio file: https://episodes.captivate.fm/episode/bc353feb-744a-4d49-8efa-766674ddf271.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-rising-coaches-podcast-498118/episodes/episode-243-matt-santoro-director-of-video-and-strategy-university-of-kentucky
Duration seconds: 2288

## Resource

On this episode of the Rising Coaches Podcast, we’re joined by Matt Santoro, Director of Video and Strategy at the University of Kentucky. Coach Santoro has built his career through a variety of roles at Pittsburgh, Gwynedd Mercy, BYU, and now Kentucky, gaining experience in film, scouting, and game preparation along the way. His path reflects steady growth behind the scenes in high-level programs. In this episode we discuss what’s first on his checklist when breaking down a new opponent, how he tailors film differently for assistants versus players, and advice he would give to managers—or those hoping to become one—who want to use that role to launch their careers.

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## Transcript

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