# 525: 9/9/99: What Really Happened on Dreamcast Launch Day - The Retro Hour EP525

Page: https://stenobird.com/podcast/the-retro-hour-retro-gaming-podcast-454884/525-9-9-99-what-really-happened-on-dreamcast-launch-day-the-retro-hour-ep525
Text version: https://stenobird.com/podcast/the-retro-hour-retro-gaming-podcast-454884/525-9-9-99-what-really-happened-on-dreamcast-launch-day-the-retro-hour-ep525.md
Podcast: [The Retro Hour (Retro Gaming Podcast)](https://stenobird.com/podcast/the-retro-hour-retro-gaming-podcast-454884)
Published: 2026-04-03T17:06:06+00:00
Episode link: https://audioboom.com/posts/8882808
Audio file: https://pdst.fm/e/arttrk.com/p/ABMA5/pscrb.fm/rss/p/dts.podtrac.com/redirect.mp3/audioboom.com/posts/8882808.mp3?modified=1775239540&sid=4970769&source=rss
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Duration seconds: 6710

## Resource

On this week’s podcast, we’re joined by Alexander Danielian, the Electronics Boutique retail manager whose Sunset Galleria store became Sega’s official US Dreamcast launch location on the legendary 9/9/99 release day. Alexander takes us inside one of the wildest retail events in gaming history, from building Dreamcast hype against all odds and working directly with Sega and Bernie Stolar, to the midnight queues, tournament atmosphere, sell-out crowds and the chaos caused by faulty launch copies of Sonic Adventure. It’s a brilliant insider story from the shop floor at the exact moment Sega made its last great hardware stand. Alex's Intagram: https://www.instagram.com/ultimategamersvault/ Contents: 00:00 – The Week’s Retro News Stories 55:09 – Alexander Danielian Interview Please visit our amazing sponsors and help to support the show: Bitmap Books – https://www.bitmapbooks.com Go to https://surfshark.com/retrohour or use code RETROHOUR at checkout to get 4 extra months of Surfshark VPN! Play Expo Blackpool: https://www.playexpoblackpool.com/ Check out PCBWay at https://pcbway.com for all your PCB needs We need your help to ensure the future of the podcast, if you’d like to help us with running costs, equipment and hosting, please consider supporting us on Patreon: https://theretrohour.com/support/ https://www.patreon.com/retrohour Join our Discord channel: https://discord.gg/GQw8qp8 Website: http://theretrohour.com Facebook: https://www.facebook.com/theretrohour/ X: https://twitter.com/retrohouruk Instagram: https://www.instagram.com/retrohouruk/ Bluesky: https://bsky.app/profile/theretrohour.com Twitch: https://www.twitch.tv/theretrohour Show notes Evercade Nexus Revealed: https://tinyurl.com/yut6zatr Alien Breed On Speccy: https://tinyurl.com/mrxhf5hw Lost Dreamcast G…

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