# How Detroit-Style Pizza Grew from a Trailer to 25 Locations in Just Seven Years

Page: https://stenobird.com/podcast/the-restaurant-technology-guys-podcast-brought-to-you-by-custom-business-solutions-1100821/how-detroit-style-pizza-grew-from-a-trailer-to-25-locations-in-just-seven-years
Text version: https://stenobird.com/podcast/the-restaurant-technology-guys-podcast-brought-to-you-by-custom-business-solutions-1100821/how-detroit-style-pizza-grew-from-a-trailer-to-25-locations-in-just-seven-years.md
Podcast: [The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions](https://stenobird.com/podcast/the-restaurant-technology-guys-podcast-brought-to-you-by-custom-business-solutions-1100821)
Published: 2026-03-13T13:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/34fa7ee9ca82bac1c044dbc1ac4699798983a27f5c663a993b5249a513f9365b/eyJlcGlzb2RlSWQiOiI4OGM3NDFkNi02Nzc3LTRlMzAtYTdmMC03ZmRlMzgzZWE1MDIiLCJwb2RjYXN0SWQiOiIyODFlYTA0ZC03YzUzLTQxMzQtOTJlMC1jY2VjZjg4M2ZhZGUiLCJhY2NvdW50SWQiOiI2OTA4YWUyMDQ4MjFhNGEwM2YzMmRhNWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4MDMzMTgxYjFiYjYwMzBkZGFiMzY0L2plcmVteS1qdWxpYW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTItMl9fNi0xNi04Lm1wMyJ9.mp3
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Duration seconds: 2392

## Resource

In this episode, Jeremy Julian sits down with Kiplen Welsh, President of Via 313, to explore the incredible journey of building a rapidly expanding restaurant brand rooted in Detroit-style pizza. They discuss strategic growth, innovative menu development, off-premise excellence, and the value of thoughtful partnerships in scaling a restaurant business sustainably. 00:00 - Welcome to the Restaurant Technology Guys podcast 00:41 - Introduction of Kip Welsh and Via 313’s origin story 01:54 - Background of Kip’s career in casual dining 03:01 - Overview of Detroit-style pizza and brand concept 04:25 - Detroit style pizza history and what sets it apart 05:54 - The trailer beginnings and early challenges 07:06 - Growth milestones and multiple locations in Texas and Utah 08:50 - Partnership with Savory Restaurant Fund and brand protection 09:22 - Rapid expansion and future pipeline through 2026 10:11 - Why Detroit-style pizza is gaining more recognition 11:47 - Unique flavor profile and competitive landscape 12:23 - How Detroit-style pizza creates a different culinary experience 14:23 - On-premise vs. off-premise strategy and travelability of product 15:44 - Packaging innovations for delivery and takeout success 16:17 - Digital ordering, third-party partnerships, and mini brick-and-mortar models 17:55 - The potential of food trucks for market testing and expansion 18:39 - Balancing growth with quality and responsible operations 19:50 - Creative menu development and guest-driven innovation 21:30 - Launching limited-time offers and new flavor experiments 23:38 - Future menu strategies, including salads and desserts 24:36 - Importance of staying inventive and not relying solely on staples 25:37 - Personal favorite menu items and flavor combinations 27:19 - The partnership with Sa…

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