# Retail, The Lipstick Effect, and Why You Should Keep Selling Page: https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-the-lipstick-effect-and-why-you-should-keep-selling Text version: https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-the-lipstick-effect-and-why-you-should-keep-selling.md Podcast: [The Resilient Retail Game Plan - retail insights, retail trends and best practices](https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764) Published: 2026-04-02T05:00:00+00:00 Episode link: http://www.resilientretailclub.com/ Audio file: https://episodes.captivate.fm/episode/71f09d3f-8ded-402b-b9c9-fcb82a00b791.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/episodes/retail-the-lipstick-effect-and-why-you-should-keep-selling Duration seconds: 1181 ## Resource Have you ever looked at the news and wondered whether it's even appropriate to be selling your products right now? If you're an independent retailer or product business owner and the state of the world is making you hesitate about showing up and selling, this episode is for you. I'm Catherine Erdly , and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality. This week, one of the most common questions I get from product business owners: should I keep selling when the world feels uncertain? In this episode: → Why big brands never pause their marketing — and what that means for you → Why independent retailers are a genuine force for good → The lipstick effect and what consumer spending data actually shows right now → A practical social media tip to help you show up more consistently 📌 CHAPTERS: 00:00:00 Introduction & the question everyone's asking 00:00:44 When selling feels wrong: the shared experience 00:01:42 Why this feeling is so common in product businesses 00:02:51 The mental noise of running your own business 00:06:04 The self-fulfilling prophecy & the big brand reality check 00:08:25 Why small businesses are a force for good 00:09:55 Your duty to share what you do 00:11:30 The lipstick effect: are people actually spending? 00:12:18 A visit to Columbia Road Flower Market 00:12:57 Products are how people show love 00:13:31 None of this is trivial 00:14:23 Practical tip: separate your social media accounts 00:16:08 How Catherine implemented this herself 00:17:25 A message for every independent retailer 🔗 LINKS MENTIONED: → Mean Mail: https://www.meanmail.co.uk → Retail Roar 2026: https://retailroar.co.uk → Resilient Retail Club: https://www.resilientretailclub.com 🎧 LISTEN ON YOUR FAVOURITE PODCAST APP: → App… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/episodes/retail-the-lipstick-effect-and-why-you-should-keep-selling/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-resilient-retail-game-plan-retail-insights-retail-trends-and-best-practices-1259764/retail-the-lipstick-effect-and-why-you-should-keep-selling.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.