# How to Generate Inbound Leads with Effective Content Marketing, with Mark Whitby and i-intro

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Text version: https://stenobird.com/podcast/the-resilient-recruiter-1198157/how-to-generate-inbound-leads-with-effective-content-marketing-with-mark-whitby-and-i-intro.md
Podcast: [The Resilient Recruiter](https://stenobird.com/podcast/the-resilient-recruiter-1198157)
Published: 2026-01-16T11:39:16+00:00
Episode link: https://episode.flightcast.com/s16shfptbs02j962xfibln40.mp3
Audio file: https://episode.flightcast.com/s16shfptbs02j962xfibln40.mp3
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Duration seconds: 2057

## Resource

Ever find yourself hitting a brick wall when it comes to developing engaging content? Don't despair! Recently, I was invited as a guest speaker on the Retained Recruiter Show, which is a weekly LinkedIn live hosted by our good friends at i-Intro. The topic was How to Get More Clients with Content Marketing. i-Intro told me that this was one of the most popular live streams that they'd ever produced, and they've given me permission to share the recording with you on this podcast. You will hear me discuss with James O’Brien and Jo Gregory strategies to effectively and consistently post original content and how it will attract your target audience. You will know how content marketing can position you as a trusted authority instead of being just a vendor. Episode Outline and Highlights Chapters 00:00:00 Intro 00:03:52 How content marketing transformed many recruitment businesses. 00:06:05 Mark shares the easiest way to get started with content marketing. 00:10:00 Authenticity is the key - leveraging AI platforms while keeping it original. 00:15:11 How much time do you need to put aside for content marketing? 00:18:30 How long would you give it to see engagement results? 00:23:26 The powerful returns of consistently posting content and sharing to your community. 00:30:27 How to measure and track your ROI from content marketing?

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## Transcript

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