# Why Smart Entrepreneurs Still Struggle With Sales - With John Lester - Episode 73

Page: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73
Text version: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73.md
Podcast: [The Reluctant Entrepreneur Podcast](https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244)
Published: 2026-04-20T07:00:02+00:00
Episode link: https://www.spreaker.com/episode/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73--70631845
Audio file: https://api.spreaker.com/download/episode/70631845/re_73_jl_01.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/why-smart-entrepreneurs-still-struggle-with-sales-with-john-lester-episode-73
Duration seconds: 3477

## Resource

If you’re an entrepreneur who loves building, creating, and solving problems but feels uncomfortable when it comes time to sell, you are not alone. For many reluctant entrepreneurs, sales is not just a skill gap. It is an emotional one. Today’s guest, John Lester, helps entrepreneurs and sales professionals rethink everything they believe about selling. Through his work at Attitude Selling, John focuses less on scripts, tactics, and pressure, and more on mindset, psychology, and the beliefs that quietly shape how we show up in sales conversations. In this episode, we talk about why so many entrepreneurs struggle with sales, where that discomfort really comes from, and how shifting your mindset can completely change the way selling feels. We also dig into John’s own entrepreneurial journey and the beliefs he had to unlearn along the way. If you have ever avoided a sales call, delayed a follow-up, or felt conflicted about selling something you truly believe in, this conversation is for you. John's Company: Attitude Selling https://attitudeselling.com Winning the Inner Game of Sales: The Foundation of Success is Mindset https://tinyurl.com/c65uewuk

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## Transcript

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