# Turning Business into a Game Creatives Can Understand - With Gamify Business's Paul Pape

Page: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/turning-business-into-a-game-creatives-can-understand-with-gamify-business-s-paul-pape
Text version: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/turning-business-into-a-game-creatives-can-understand-with-gamify-business-s-paul-pape.md
Podcast: [The Reluctant Entrepreneur Podcast](https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244)
Published: 2026-06-17T07:00:03+00:00
Episode link: https://www.spreaker.com/episode/turning-business-into-a-game-creatives-can-understand-with-gamify-business-s-paul-pape--72464645
Audio file: https://api.spreaker.com/download/episode/72464645/re_pp_final_01.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/turning-business-into-a-game-creatives-can-understand-with-gamify-business-s-paul-pape
Duration seconds: 3141

## Resource

There are many entrepreneurs who start with a business plan, a market analysis, and a carefully mapped-out strategy. And then there are the rest of us. We start with a skill, a product, a craft, or an idea. We get good at making something, solving something, or creating something. Then one day we realize that being good at the work and being good at the business of the work are two very different things. My guest today understands that difference firsthand. Paul Pape is an artist, designer, maker, creative business strategist, and founder of Gamify Business. After more than 20 years building a creative business, including custom work connected with major entertainment brands, Paul began helping other creative professionals understand business in a language that actually makes sense to them. His approach uses gaming concepts, RPG language, and creative frameworks to explain pricing, marketing, client relationships, planning, and growth. In other words, he helps creative entrepreneurs stop feeling like they are playing someone else’s game and start building a business that fits the way they think. Gamify Business https://gamifybusiness.com

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## Transcript

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