# The Business of Giving a Damn: Justin Ricklefs on Purpose, Culture, and Entrepreneurship

Page: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/the-business-of-giving-a-damn-justin-ricklefs-on-purpose-culture-and-entrepreneurship
Text version: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/the-business-of-giving-a-damn-justin-ricklefs-on-purpose-culture-and-entrepreneurship.md
Podcast: [The Reluctant Entrepreneur Podcast](https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244)
Published: 2026-07-27T07:00:02+00:00
Episode link: https://www.spreaker.com/episode/the-business-of-giving-a-damn-justin-ricklefs-on-purpose-culture-and-entrepreneurship--72799777
Audio file: https://api.spreaker.com/download/episode/72799777/re_jr_final_01.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/the-business-of-giving-a-damn-justin-ricklefs-on-purpose-culture-and-entrepreneurship
Duration seconds: 3772

## Resource

A lot of entrepreneurs leave corporate life because they’re chasing freedom. Some are chasing money. Some are chasing control. But for many entrepreneurs, the real story is more complicated. They leave because something inside them says, “There has to be another way to work, lead, build, and live.” Today’s guest, Justin Ricklefs, knows that tension well. Justin spent years in the front office of the Kansas City Chiefs, building relationships, partnerships, and revenue inside one of the most recognized sports organizations in the country. But eventually, he stepped away from that familiar world and took his first swing at entrepreneurship. It didn’t go the way he hoped. In fact, Justin describes that season as painful, humbling, and filled with lessons. But the story didn’t end there. Justin eventually returned to Kansas City, went back to familiar ground, and then made the leap again. This time, he launched what became Guild Collective, a human-first brand consultancy focused on helping companies tell better stories, build healthier cultures, and close the gap between what they say they believe and how they actually operate. He’s also the author of Give a Damn: The Catalyst for Caring Companies, a book built around a simple but powerful idea: care can be a competitive advantage. In this episode, we’ll talk about leaving comfort behind, what failure teaches us when we’re willing to look at it honestly, why storytelling matters in business, and how curiosity, compassion, clarity, and consistency can shape not only a better company, but a better entrepreneur. Guild Collective: https://guildcollective.com Justin's Book: Give a Damn THE CATALYST FOR CARING COMPANIES https://a.co/d/03XF7DRh

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