# Tanya Brody on How to Think Like Your Customer Before You Write a Single Word - Episode 84

Page: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84
Text version: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84.md
Podcast: [The Reluctant Entrepreneur Podcast](https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244)
Published: 2026-05-13T07:09:09+00:00
Episode link: https://www.spreaker.com/episode/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84--71175273
Audio file: https://api.spreaker.com/download/episode/71175273/re_84_tb_final_01.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/tanya-brody-on-how-to-think-like-your-customer-before-you-write-a-single-word-episode-84
Duration seconds: 3841

## Resource

Let me start with a simple question. Why do so many businesses create content… and still fail to generate real demand? Because content alone doesn’t convert. Messaging does. Today’s guest, Tanya Brody, has built her career around understanding exactly what makes people take action. She’s a persuasive web and SEO copywriter, a conversion specialist, and a marketing consultant who has worked with both major companies and small businesses to turn words into measurable results. But her path wasn’t linear. From performing as a professional musician to losing a traditional job and launching her own freelance business, Tanya’s journey is a real-world example of what happens when necessity meets opportunity. In the first part of our conversation, we’ll explore that journey… the risks, the pivots, and what she learned making the leap into entrepreneurship. In the second half, we’ll dig into her expertise in copywriting and conversion… what businesses get wrong, and how to fix it. Tanya's website: https://tanyabrodycopywriter.com

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## Transcript

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