# From Setbacks to Swag Stores - Jay Sapovits on Entrepreneurship, Recovery, and Rebuilding

Page: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/from-setbacks-to-swag-stores-jay-sapovits-on-entrepreneurship-recovery-and-rebuilding
Text version: https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244/from-setbacks-to-swag-stores-jay-sapovits-on-entrepreneurship-recovery-and-rebuilding.md
Podcast: [The Reluctant Entrepreneur Podcast](https://stenobird.com/podcast/the-reluctant-entrepreneur-podcast-7049244)
Published: 2026-06-10T07:00:02+00:00
Episode link: https://www.spreaker.com/episode/from-setbacks-to-swag-stores-jay-sapovits-on-entrepreneurship-recovery-and-rebuilding--72335546
Audio file: https://api.spreaker.com/download/episode/72335546/re_js_final_01.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-reluctant-entrepreneur-podcast-7049244/episodes/from-setbacks-to-swag-stores-jay-sapovits-on-entrepreneurship-recovery-and-rebuilding
Duration seconds: 3213

## Resource

Most entrepreneurs are told they need a world-changing idea. But what if that is the wrong goal? What if the better goal is to build something that changes your world? My guest today is Jay Sapovits, founder of Ink’d Stores, a branded merchandise, custom apparel, promotional products, and online store company. Jay’s path was not built around a perfect plan or a Silicon Valley-style breakthrough. In fact, Jay makes a powerful point: the idea is usually not the business. Execution is the business. Courage is the business. Seeing a problem, offering a solution, and taking action is the business. Jay has experienced reinvention, public failure, financial pressure, and the difficult process of rebuilding. He’s also built a company he loves, in an industry where no one was waiting for one more competitor to show up. This is a conversation about being scared to stay, scared to leave, finding courage through desperation, learning from failure, and building a business that may not change the world, but can absolutely change your world. https://inkdstores.com

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## Transcript

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