# # 133 - Designing the Culture: From Sketchbook to Storefront | The Vindeezy Story

Page: https://stenobird.com/podcast/the-relentless-project-6597665/133-designing-the-culture-from-sketchbook-to-storefront-the-vindeezy-story
Text version: https://stenobird.com/podcast/the-relentless-project-6597665/133-designing-the-culture-from-sketchbook-to-storefront-the-vindeezy-story.md
Podcast: [The Relentless Project](https://stenobird.com/podcast/the-relentless-project-6597665)
Published: 2026-04-26T04:00:00+00:00
Episode link: https://rss.com/podcasts/the-relentless-project/2751293
Audio file: https://content.rss.com/episodes/377097/2751293/the-relentless-project/2026_04_21_00_18_30_5c0457aa-f983-4d09-b9fb-045adb4e2e91.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-relentless-project-6597665/episodes/133-designing-the-culture-from-sketchbook-to-storefront-the-vindeezy-story
Duration seconds: 5583

## Resource

In an era where most clothing brands exist solely online, Pittsburgh fashion designer Vincent McConville , aka Vindeezy , decided to plant a physical flag in his city by launching 150 West Street . He didn't just fuse high-fashion luxury with authentic streetwear; he built a brick-and-mortar storefront that doubles as a vibrant hub for artists, hustlers, and entrepreneurs to collaborate. We dive into the brutal behind-the-scenes reality of his passion, his motivations and the motivation to connect the people of the City. Vindeezy breaks down the mental shift from being an artist to a scalable business owner, proving that true greatness means building a culture instead of just a product. Real people. Real stories. Real f**king life.

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## Transcript

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