# BOM - Unreasonable Hospitality by Will Guidara Page: https://stenobird.com/podcast/the-real-estate-espresso-podcast-401176/bom-unreasonable-hospitality-by-will-guidara Text version: https://stenobird.com/podcast/the-real-estate-espresso-podcast-401176/bom-unreasonable-hospitality-by-will-guidara.md Podcast: [The Real Estate Espresso Podcast](https://stenobird.com/podcast/the-real-estate-espresso-podcast-401176) Published: 2026-06-01T14:12:35+00:00 Episode link: https://podcasters.spotify.com/pod/show/victorjm/episodes/BOM---Unreasonable-Hospitality-by-Will-Guidara-e3k6bpp Audio file: https://anchor.fm/s/1fa61fc/podcast/play/120843513/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-1%2F09f549da-35de-14fb-9971-7b5b72f309fa.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-real-estate-espresso-podcast-401176/episodes/bom-unreasonable-hospitality-by-will-guidara Duration seconds: 421 ## Resource On the first day of each month we review the book of the month. The book is called Unreasonable Hospitality by Will Guidara. And I'll say this upfront — it may be the most useful book I've read this year for anyone who is in the business of managing assets, attracting capital, or building long-term relationships with tenants, investors, or partners. So let me tell you a little about Guidara's story. He co-owns Eleven Madison Park, the restaurant in Manhattan that climbed from obscurity to the number one restaurant in the world. That's not a subjective claim. In 2017, Eleven Madison Park was ranked first on the World's 50 Best Restaurants list. And the central thesis of this book is deceptively simple: the food alone didn't get them there. What got them there was a relentless, almost irrational commitment to making people feel something. ------------ **Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast]( https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1 ) iTunes: [The Real Estate Espresso Podcast]( https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613 ) Website: [ www.victorjm.com ]( http://www.victorjm.com ) LinkedIn: [Victor Menasce]( http://www.linkedin.com/in/vmenasce ) YouTube: [The Real Estate Espresso Podcast]( http://www.youtube.com/@victorjmenasce6734 ) Facebook: [ www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso) Email: [ podcast@victorjm.com ](mailto: podcast@victorjm.com ) **Y Street Capital:** Website: [ www.ystreetcapital.com ]( http://www.ystreetcapital.com ) Facebook: [ www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital) Instagram: [@ystreetcapital]( http://www.instagram.com/ystreetcapital ) ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-real-estate-espresso-podcast-401176/episodes/bom-unreasonable-hospitality-by-will-guidara/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-real-estate-espresso-podcast-401176/bom-unreasonable-hospitality-by-will-guidara.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.