# How a Facebook Group (Not Real Estate) Exploded His Business

Page: https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308/how-a-facebook-group-not-real-estate-exploded-his-business
Text version: https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308/how-a-facebook-group-not-real-estate-exploded-his-business.md
Podcast: [The Real Estate Agent Playbook](https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308)
Published: 2025-12-19T12:00:00+00:00
Episode link: https://the-real-estate-agent-playbook.captivate.fm
Audio file: https://episodes.captivate.fm/episode/d2282f02-aa90-4ac2-bae9-4b807c977bdf.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-real-estate-agent-playbook-5976308/episodes/how-a-facebook-group-not-real-estate-exploded-his-business
Duration seconds: 2498

## Resource

Can a simple Facebook group for dads generate more real estate leads than cold calling? In this episode of The Real Estate Agent Playbook, John Michael Perez breaks down exactly how he built a 3,600+ member local community that fuels his business—and how you can do the same without ever being "salesy." If you are tired of the grind and burnout, we also reveal the "2-Hour Protocol," a streamlined daily routine designed to help you generate consistent business in just a fraction of the time. This is the blueprint for sustainable 66 real estate lead generation through authentic relationships. 🐺 JOIN THE WOLFPACK: https://reagentwolfpack.com 📅 BOOK A GAME PLAN CALL: https://bit.ly/3CecqjL 👇 WHAT WE COVER IN THIS EPISODE: The "Community First" Strategy: How John Michael turned a need for personal connection into a massive referral engine (The Dad's Group). The CARE Method: Why "Cultivating Authentic Relationships Every Day" beats aggressive sales tactics every time. The 2-Hour Protocol: A specific, repeatable daily schedule for 54 new real estate agents to stay productive and avoid the "busy work" trap. Events That Convert: How to host events that position you as the local authority (even if you're new). Authenticity vs. AI: Why emotional intelligence is your biggest competitive advantage in the 2025 market. Connect with John Michael Perez Instagram: @‌johnmichaelperez #realestateagent #leadgeneration #realestatecoaching #wolfpack #exprealty RESOURCES🔗 🎓 👀FREE Mini Course for real estate agents!🚀🕸 bit.ly/3YyaqIW 🎙🎙Recently Launched podcast, give me a follow! http://bit.ly/3jROrhh 🚀Book a call to learn more about the wolf pack and 5X your business🐺 https://reagentwolfpack.com 😀Book an individual game plan call for your real estate business https://bit.ly/3Neh4hu Jeremy Kane…

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