# DON'T SCREW THIS UP: Choosing Your eXp Sponsor (Primary vs. Co-Sponsor)

Page: https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308/don-t-screw-this-up-choosing-your-exp-sponsor-primary-vs-co-sponsor
Text version: https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308/don-t-screw-this-up-choosing-your-exp-sponsor-primary-vs-co-sponsor.md
Podcast: [The Real Estate Agent Playbook](https://stenobird.com/podcast/the-real-estate-agent-playbook-5976308)
Published: 2025-12-22T12:00:00+00:00
Episode link: https://the-real-estate-agent-playbook.captivate.fm
Audio file: https://episodes.captivate.fm/episode/63e11a5b-6b07-48a5-a889-47b6e0f32541.mp3
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Duration seconds: 924

## Resource

Choosing your eXp sponsor is the MOST important decision you'll make - even more than joining eXp itself. Here's how to evaluate primary sponsors vs co-sponsors and avoid the mistakes 90% of new agents make. 🎯 What You'll Learn: • Primary sponsor vs co-sponsor roles explained • Features vs Outcomes: The real evaluation framework Why "local support" often means much more local, much less support • Revenue-share implications of co-sponsorship • Real scenarios: fixing weak uplines, top producers vs powerhouse systems • When you actually NEED a co-sponsor ⚠️ Critical: Your primary sponsor is nearly permanent. Choose wisely. TIMESTAMPS: 0:00 - Intro: Why This Decision Matters 0:45 - Primary vs Co-Sponsor Explained 3:15 - Features vs Outcomes Framework 8:30 - The Local Support Myth 11:45 - Top Producer Trap 13:20 - Fixing Weak Sponsor Situations 15:00 - Final Takeaways 📞 Considering eXp? Let's talk sponsor selection: https://reagentwolfpack.com 💼 About Jeremy Kane: Top-producing agent, coach, and team leader of 225+ agents at eXp Realty. I'm building, producing, and coaching daily while sharing real strategies that work. 🔔 Subscribe for no-BS real estate strategies from agents producing at the highest level. 📕RESOURCES🔗 🎓 👀FREE Mini Course for real estate agents!🚀🕸 bit.ly/3YyaqIW 🎙🎙Recently Launched podcast, give me a follow! http://bit.ly/3jROrhh 🚀Book a call to learn more about the wolf pack and 5X your business🐺 https://reagentwolfpack.com 😀Book an individual game plan call for your real estate business https://bit.ly/3Neh4hu Jeremy Kane is a licensed Realtor® in Littleton, Colorado with EXP Realty and a member of the Wolf Pack Organization. The opinions shared on this show represent the opinions and values of Jeremy Kane and do not necessarily represent the opinions and…

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