# Social Media for Realtors and Small Businesses: How to Turn Posts Into Clients (Without Posting Daily) I Ep 93 Page: https://stenobird.com/podcast/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107/social-media-for-realtors-and-small-businesses-how-to-turn-posts-into-clients-without-posting-daily-i-ep-93 Text version: https://stenobird.com/podcast/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107/social-media-for-realtors-and-small-businesses-how-to-turn-posts-into-clients-without-posting-daily-i-ep-93.md Podcast: [The Real Deal Pod: Allister Carrington & Geoff Lee’s Pro Insights in Real Estate](https://stenobird.com/podcast/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107) Published: 2026-04-21T19:47:42+00:00 Episode link: https://allistercarrington.podbean.com/e/social-media-for-realtors-how-to-turn-posts-into-clients-without-posting-daily/ Audio file: https://mcdn.podbean.com/mf/web/j6ymncaasavcangm/Real_Deal_Pod_-_Ep_93_-_APR16bsiri.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107/episodes/social-media-for-realtors-and-small-businesses-how-to-turn-posts-into-clients-without-posting-daily-i-ep-93 Duration seconds: 3056 ## Resource Most real estate agents and mortgage brokers are posting…but not converting. In this episode of The Real Deal Pod, Allister Carrington and Geoff Lee sit down with Jennifer Robertson (My Marketing Maven) to break down a clear, proven approach to real estate social media marketing that actually generates business. If you’ve been wondering why your content isn’t turning into conversations—or clients—this episode will give you the structure you’ve been missing. 💡 What you’ll learn: How to build a consistent social media strategy for real estate The exact formula for posts that drive engagement and leads Why likes don’t matter—and what actually does How to position your personal brand to build trust online When to outsource your marketing and focus on revenue-generating activities This isn’t about doing more.It’s about doing it right. If your goal is to attract clients, build authority, and create consistency in your business, this episode will show you how to start. 🎧 Press play and take control of your online presence. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107/episodes/social-media-for-realtors-and-small-businesses-how-to-turn-posts-into-clients-without-posting-daily-i-ep-93/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-real-deal-pod-allister-carrington-geoff-lee-s-pro-insights-in-real-estate-7022107/social-media-for-realtors-and-small-businesses-how-to-turn-posts-into-clients-without-posting-daily-i-ep-93.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.