# #117: Part 2 With Imperial Twilight: Bill’s Apex Mountain, How Bill Can Make it As a Hollywood Mogul, Bill Should Launch a Book Publishing Co, and Why The Ringer Should Expand Into College Basketball

Page: https://stenobird.com/podcast/the-r-billsimmons-podcast-6484725/117-part-2-with-imperial-twilight-bill-s-apex-mountain-how-bill-can-make-it-as-a-hollywood-mogul-bill-should-launch-a-book-publishing-co-and-why-the-ringer-should-expand-into-college-basketball
Text version: https://stenobird.com/podcast/the-r-billsimmons-podcast-6484725/117-part-2-with-imperial-twilight-bill-s-apex-mountain-how-bill-can-make-it-as-a-hollywood-mogul-bill-should-launch-a-book-publishing-co-and-why-the-ringer-should-expand-into-college-basketball.md
Podcast: [The r/BillSimmons Podcast](https://stenobird.com/podcast/the-r-billsimmons-podcast-6484725)
Published: 2025-05-03T18:25:32+00:00
Episode link: https://podcasters.spotify.com/pod/show/the-rbillsimmons-po/episodes/117-Part-2-With-Imperial-Twilight-Bills-Apex-Mountain--How-Bill-Can-Make-it-As-a-Hollywood-Mogul--Bill-Should-Launch-a-Book-Publishing-Co--and-Why-The-Ringer-Should-Expand-Into-College-Basketball-e32b86l
Audio file: https://anchor.fm/s/d9aa08a0/podcast/play/102129301/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-3%2F399531639-44100-2-da6083f35fd3a.m4a
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-r-billsimmons-podcast-6484725/episodes/117-part-2-with-imperial-twilight-bill-s-apex-mountain-how-bill-can-make-it-as-a-hollywood-mogul-bill-should-launch-a-book-publishing-co-and-why-the-ringer-should-expand-into-college-basketball
Duration seconds: 3811

## Resource

Welcome to Part 2 with Imperial Twilight! We start talking Bill's next career steps - IP says Bill should livestream games similar to the ManningCast - an OG idea by Simmons himself. He could also do a tour of all 30 NBA arenas with a documentary crew following him. Ultimately Simmons needs to get the video-first Gen Z generation as fans; we’d love seeing him watch an NFL game with Cousin Sal. Next we discuss Bill’s obsession with making it in Hollywood - and IP argues that it’s not too late for Bill. His idea? Bill writes another book, launches a book publishing company with it, uses The Ringer to market books by their podcasters, and then options them to films. When Bill does this to add even further to his legacy by 2032, we’ll know the original idea came from this pod. We touch a little on Parent Corner before IP argues that Bill needs to aggressively expand The Ringer into college basketball to be the true sports media home for basketball, especially because he’s completely abandoned baseball and has invested few reosurces in football coverage. We next hit on the new NBA media deal and the future of sports rights deals - will the NBA deal age well or not? We finish up talking Bill’s Apex Mountain - when he had the most juice - before reminiscing about Grantland and talking about an interaction with a famous Grantlander. Check out Part 1 with IP here: https://podcasts.apple.com/us/podcast/the-r-billsimmons-podcast/id1698894319?i=1000705334569 Check out IP's podcast here: https://imperialtwilight.substack.com/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-r-billsimmons-podcast-6484725/episodes/117-part-2-with-imperial-twilight-bill-s-apex-mountain-how-bill-can-make-it-as-a-hollywood-mogul-bill-should-launch-a-book-publishing-co-and-why-the-ringer-should-expand-into-college-basketball/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-r-billsimmons-podcast-6484725/117-part-2-with-imperial-twilight-bill-s-apex-mountain-how-bill-can-make-it-as-a-hollywood-mogul-bill-should-launch-a-book-publishing-co-and-why-the-ringer-should-expand-into-college-basketball.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.