# Mumsnet's Sue Macmillan on how AI has changed everything

Page: https://stenobird.com/podcast/the-publisher-podcast-by-media-voices-529407/mumsnet-s-sue-macmillan-on-how-ai-has-changed-everything
Text version: https://stenobird.com/podcast/the-publisher-podcast-by-media-voices-529407/mumsnet-s-sue-macmillan-on-how-ai-has-changed-everything.md
Podcast: [The Publisher Podcast by Media Voices](https://stenobird.com/podcast/the-publisher-podcast-by-media-voices-529407)
Published: 2026-03-02T07:00:00+00:00
Episode link: https://mediavoices.podbean.com/e/mumsnets-sue-macmillan-on-how-ai-has-changed-everything/
Audio file: https://mcdn.podbean.com/mf/web/k3zmmp4ckvyibyyi/Mix_-_Sue_Macmillan_-_Mumsnet939wc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-publisher-podcast-by-media-voices-529407/episodes/mumsnet-s-sue-macmillan-on-how-ai-has-changed-everything
Duration seconds: 1238

## Resource

Welcome to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week features an interview with Mumsnet CEO Sue Macmillan speaking about how the 25-year old parenting forum is harnessing AI to power stronger pitches, deliver more actionable insights to brand partners and tighten internal management procedures. Sue described how she has made her own custom GPTs, why she feels that for managers to understand AI they have to use it themselves, and how we need to see it more as an electric bike than a self-driving car. Read the key takeaways from this session, find our weekly newsletter and more on voices.media

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## Transcript

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