# The MOST Important Factor When Selling Property (It’s Not Price) | FUNdamental Fridays

Page: https://stenobird.com/podcast/the-property-couch-1095942/the-most-important-factor-when-selling-property-it-s-not-price-fundamental-fridays
Text version: https://stenobird.com/podcast/the-property-couch-1095942/the-most-important-factor-when-selling-property-it-s-not-price-fundamental-fridays.md
Podcast: [The Property Couch](https://stenobird.com/podcast/the-property-couch-1095942)
Published: 2026-03-27T01:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2094365/episodes/18915722-the-most-important-factor-when-selling-property-it-s-not-price-fundamental-fridays.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2094365/episodes/18915722-the-most-important-factor-when-selling-property-it-s-not-price-fundamental-fridays.mp3
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Duration seconds: 812

## Resource

Welcome back to The Hill I’ll Die On, our Friday mini-series inside The Property Couch where members of the Couch Crew share bold money and property opinions they’re willing to stand behind. In this episode, buyer’s advocate Shane Pope joins Ben Kingsley to unpack a powerful truth most sellers and buyers overlook: 👉 The real estate agent is the most important part of your property transaction. It’s not just about price. It’s not just about marketing. Shane explains why even the best prope...

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## Transcript

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