# How to connect vision, strategy, and execution - Martin Eriksson (Author, The Decision Stack)

Page: https://stenobird.com/podcast/the-product-experience-1156837/how-to-connect-vision-strategy-and-execution-martin-eriksson-author-the-decision-stack
Text version: https://stenobird.com/podcast/the-product-experience-1156837/how-to-connect-vision-strategy-and-execution-martin-eriksson-author-the-decision-stack.md
Podcast: [The Product Experience](https://stenobird.com/podcast/the-product-experience-1156837)
Published: 2026-04-22T05:00:00+00:00
Episode link: https://www.buzzsprout.com/1797429/episodes/19046804-how-to-connect-vision-strategy-and-execution-martin-eriksson-author-the-decision-stack.mp3
Audio file: https://www.buzzsprout.com/1797429/episodes/19046804-how-to-connect-vision-strategy-and-execution-martin-eriksson-author-the-decision-stack.mp3
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Duration seconds: 2715

## Resource

Martin Eriksson is a Product Leader, Co-founder of Mind the Product and ProductTank, and Author. His new book, The Decision Stack, offers a mental model for connecting every layer of organisational strategy — from vision to the decisions teams make every single day. We discuss: — Why 95% of employees cannot name their organisation's strategy — and what that costs — The five questions every company must be able to answer, from vision to principles — Why strategy is the most commonly missing l...

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## Transcript

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