# How to align product work to business goals | Corinna Stukan (CEO, Bizzy)

Page: https://stenobird.com/podcast/the-product-experience-1156837/how-to-align-product-work-to-business-goals-corinna-stukan-ceo-bizzy
Text version: https://stenobird.com/podcast/the-product-experience-1156837/how-to-align-product-work-to-business-goals-corinna-stukan-ceo-bizzy.md
Podcast: [The Product Experience](https://stenobird.com/podcast/the-product-experience-1156837)
Published: 2026-02-25T06:00:00+00:00
Episode link: https://www.buzzsprout.com/1797429/episodes/18717294-how-to-align-product-work-to-business-goals-corinna-stukan-ceo-bizzy.mp3
Audio file: https://www.buzzsprout.com/1797429/episodes/18717294-how-to-align-product-work-to-business-goals-corinna-stukan-ceo-bizzy.mp3
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Duration seconds: 2237

## Resource

Corinna Stukan, Product Leader and Founder of Fintech marketplace Bizzy, lays out practical advice for connecting your product roadmap to business goals. She explains how a metrics one-pager aligns day-to-day product decisions with company goals, why understanding whether your business is in growth, acquisition or cost-control mode should shape every prioritisation call, and how to frame initiatives so stakeholders see commercial impact, not just better UX. Chapters 4:00 — Why product people...

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## Transcript

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