# Episode 19 - Verity Fox

Page: https://stenobird.com/podcast/the-printerviews-6578351/episode-19-verity-fox
Text version: https://stenobird.com/podcast/the-printerviews-6578351/episode-19-verity-fox.md
Podcast: [The Printerviews](https://stenobird.com/podcast/the-printerviews-6578351)
Published: 2026-07-03T10:00:00+00:00
Episode link: https://members.theonlineprintcoach.com/podcasts/the-printerviews/episodes/2149226665
Audio file: https://app.kajabi.com/podcasts/medias/2149226665.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-printerviews-6578351/episodes/episode-19-verity-fox
Duration seconds: 1161

## Resource

In this episode, Colin Sinclair McDermott sits down with Verity from Dominion Print, Live at FESPA Global Print Expo, to explore what it really takes to lead a family-run print business through change, growth, and responsibility. Verity shares how her journey through production, finishing, and operations shaped her leadership style, and why hands-on experience matters at every level of the business. The conversation goes beyond print production and into the realities of retail, where print influences customer movement, supports storytelling, and often goes unnoticed until it fails. Verity explains how different retail brands use print in very different ways - from energetic, fast-paced visuals to calm, directional signage, and why understanding the customer journey is essential. They also discuss the importance of investing in new equipment, building a strong workplace culture, training the next generation, and leading with fairness, integrity, and empathy. A standout moment comes when Verity speaks candidly about personal loss and the need for more openness and humanity in the industry. A thoughtful and practical episode for anyone interested in print, retail environments, leadership, and the people behind the process.

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## Transcript

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