# Dealer TRIES TO ADD $4,000 of MARKUP on a HYUNDAI!!

Page: https://stenobird.com/podcast/the-price-isn-t-right-car-negotiations-w-delivrd-7616477/dealer-tries-to-add-4-000-of-markup-on-a-hyundai
Text version: https://stenobird.com/podcast/the-price-isn-t-right-car-negotiations-w-delivrd-7616477/dealer-tries-to-add-4-000-of-markup-on-a-hyundai.md
Podcast: [The Price Isn’t Right: Car Negotiations w/ Delivrd](https://stenobird.com/podcast/the-price-isn-t-right-car-negotiations-w-delivrd-7616477)
Published: 2026-04-29T15:35:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/delivrd/episodes/Dealer-TRIES-TO-ADD-4-000-of-MARKUP-on-a-HYUNDAI-e3iho5v
Audio file: https://traffic.megaphone.fm/APO4018263017.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-price-isn-t-right-car-negotiations-w-delivrd-7616477/episodes/dealer-tries-to-add-4-000-of-markup-on-a-hyundai
Duration seconds: 2104

## Resource

I'm negotiating a 2026 Hyundai Palisade Hybrid Calligraphy live for a client in Texas but there's one problem: the dealer refuses to budge unless I agree to a $4,000 protection package I never asked for. Watch as a sales manager argues with me for 30 minutes trying to justify why I can't get a discount without keeping their add-ons. The GM overrules him and approves the deal anyway with $3,000 off and zero package.

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## Transcript

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