# 407: Your CRM is Lying to You with Patrick Thompson

Page: https://stenobird.com/podcast/the-predictable-revenue-podcast-6401911/407-your-crm-is-lying-to-you-with-patrick-thompson
Text version: https://stenobird.com/podcast/the-predictable-revenue-podcast-6401911/407-your-crm-is-lying-to-you-with-patrick-thompson.md
Podcast: [The Predictable Revenue Podcast](https://stenobird.com/podcast/the-predictable-revenue-podcast-6401911)
Published: 2025-09-18T12:00:00+00:00
Episode link: https://traffic.libsyn.com/secure/predictablerevenue/407_Patrick_Thompson.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/predictablerevenue/riverside_patrick_thompson_collin_stewarts_st.mp3?dest-id=513974
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JSON: https://stenobird.com/v1/public/podcasts/the-predictable-revenue-podcast-6401911/episodes/407-your-crm-is-lying-to-you-with-patrick-thompson
Duration seconds: 1370

## Resource

Early-stage founders don’t need dashboards and deal stages. They need sharper focus, faster feedback, and fewer distractions. On The Predictable Revenue Podcast, Collin Stewart sits down with Patrick Thompson, founder of Clarify, to talk about why most CRMs fail startups, how AI can actually help (if used right), and what it really takes to find product-market fit. Here are the key takeaways for any founder building a sales motion from scratch. Highlights include: Understanding the Evolution of CRMs (04:18), Customer Acquisition and Early Growth (13:06), Navigating Product Positioning and Market Fit (15:52), Establishing Repeatable Customer Acquisition (17:58), Recognizing Product Market Fit (19:56), And more... Stay updated with our podcast and the latest insights on Outbound Sales and Go-to-Market Strategies!

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## Transcript

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