# The franchise playbook: A CEO’s guide to restaurant expansion with Troy Hooper | 065

Page: https://stenobird.com/podcast/the-pre-shift-3009561/the-franchise-playbook-a-ceo-s-guide-to-restaurant-expansion-with-troy-hooper-065
Text version: https://stenobird.com/podcast/the-pre-shift-3009561/the-franchise-playbook-a-ceo-s-guide-to-restaurant-expansion-with-troy-hooper-065.md
Podcast: [The Pre-Shift](https://stenobird.com/podcast/the-pre-shift-3009561)
Published: 2025-07-02T10:00:00+00:00
Episode link: https://www.buzzsprout.com/1937749/episodes/17422672-the-franchise-playbook-a-ceo-s-guide-to-restaurant-expansion-with-troy-hooper-065.mp3
Audio file: https://www.buzzsprout.com/1937749/episodes/17422672-the-franchise-playbook-a-ceo-s-guide-to-restaurant-expansion-with-troy-hooper-065.mp3
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Duration seconds: 2636

## Resource

What does it take to grow a restaurant from a single location to a global phenomenon? In this episode, D.J. sits down with Troy Hooper, CEO of Hot Palate America, the holding company for the rapidly expanding Japanese fast-casual brand, Pepper Lunch. Troy pulls back the curtain on his extensive career, from his early days in the kitchen to leading a global brand. He offers a masterclass on scaling a restaurant business, detailing the crucial transition from hands-on manager to visionary execu...

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## Transcript

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