# How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413

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Text version: https://stenobird.com/podcast/the-practice-of-therapy-podcast-503331/how-ai-can-transform-private-practice-marketing-greg-goodman-tpot-413.md
Podcast: [The Practice of Therapy Podcast](https://stenobird.com/podcast/the-practice-of-therapy-podcast-503331)
Published: 2025-12-22T12:00:00+00:00
Episode link: https://practiceoftherapy.libsyn.com/how-ai-can-transform-private-practice-marketing-greg-goodman-tpot-413
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/practiceoftherapy/How_AI_Can_Transform_Private_Practice_Marketing___Greg_Goodman___TPOT_413.mp3?dest-id=561148
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Duration seconds: 2420

## Resource

I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever. In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you. If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him. Resources Mentioned In This Episode Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Greg Goodman Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices. With a deep understanding of the mental health industry, Gre…

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