# The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect Page: https://stenobird.com/podcast/the-pr-week-4719163/the-pr-week-7-16-2026-jennifer-risi-the-sway-effect Text version: https://stenobird.com/podcast/the-pr-week-4719163/the-pr-week-7-16-2026-jennifer-risi-the-sway-effect.md Podcast: [The PR Week](https://stenobird.com/podcast/the-pr-week-4719163) Published: 2026-07-16T09:00:00+00:00 Episode link: https://the-pr-week.simplecast.com/episodes/the-pr-week-7162026-jennifer-risi-the-sway-effect-44tMZXOk Audio file: https://afp-941019-injected.calisto.simplecastaudio.com/96ad9a51-a06c-4bb8-bb47-88db0f3187e8/episodes/737b4f83-f51f-44cf-850c-f420135f7f15/audio/128/default.mp3?aid=rss_feed&awCollectionId=96ad9a51-a06c-4bb8-bb47-88db0f3187e8&awEpisodeId=737b4f83-f51f-44cf-850c-f420135f7f15&feed=gkhU82er Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-pr-week-4719163/episodes/the-pr-week-7-16-2026-jennifer-risi-the-sway-effect Duration seconds: 1125 ## Resource Risi reflects on what she attributes her 7-year-old firm’s success to; and talks about her Cannes takeaways. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-pr-week-4719163/episodes/the-pr-week-7-16-2026-jennifer-risi-the-sway-effect/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-pr-week-4719163/the-pr-week-7-16-2026-jennifer-risi-the-sway-effect.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.