# Why Amazon Brands Are Starting to Use Meta Ads and Shopify

Page: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify
Text version: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify.md
Podcast: [The PPC Den: Amazon PPC Advertising Mastery](https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420)
Published: 2026-01-23T15:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/theppcden/episodes/Why-Amazon-Brands-Are-Starting-to-Use-Meta-Ads-and-Shopify-e3e1mkm
Audio file: https://anchor.fm/s/6fd74c8/podcast/play/114399318/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-22%2F416646078-44100-2-c5bb393d7d073.mp3
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Duration seconds: 2488

## Resource

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon. They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta. Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization. If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Meet Sean Stone of Spillover Commerce 02:45 - Using ChatGPT to challenge your thinking 06:30 - Amazon sellers vs real e-commerce brands 10:40 - Which products work on Amazon vs Shopify 14:10 - When scaling ad spend actually makes sense 17:55 - How Meta ads increase Amazon sales 20:45 - Shopify + Amazon done right (real brand example) 25:00 - Why follower count doesn’t equal demand 28:20 - Product-market fit by platform 31:50 - Price, size, and offer iteration 35:40 - When Amazon brands should run Meta ads 38:45 - Meta ads vs Amazon ads (different playbooks) 42:10 - Final takeaway: thinking beyond Seller Central 🦡 Resources & Links 🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit Swing Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Today’s guest is Sean Stone of Spillover Commerce 🛒 Are you ready to escape Amazon dependency? Crack Q4 2025 with AMC Audiences &…

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## Transcript

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