# Training PPC Managers Who Can Train Others

Page: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/training-ppc-managers-who-can-train-others
Text version: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/training-ppc-managers-who-can-train-others.md
Podcast: [The PPC Den: Amazon PPC Advertising Mastery](https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420)
Published: 2026-01-02T15:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/theppcden/episodes/Training-PPC-Managers-Who-Can-Train-Others-e3cr9jk
Audio file: https://anchor.fm/s/6fd74c8/podcast/play/113140788/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-26%2F415035857-44100-2-8e3dbfdb19bab.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-ppc-den-amazon-ppc-advertising-mastery-494420/episodes/training-ppc-managers-who-can-train-others
Duration seconds: 2856

## Resource

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others. Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder. If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you. We’ll see you in The PPC Den! 🦡 Highlights ​​ 01:12 – Who our guest is and why this topic matters 03:45 – How they started training PPC managers 07:18 – Biggest mistakes new PPC managers make 11:30 – Building systems so managers can train others 16:05 – Real examples from their training process 21:44 – What KPIs they use to measure success 27:10 – How to choose people who can become trainers 32:58 – Lessons learned from failures 38:20 – Actionable tips for agency owners 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Gonza Martinez of Ziresquare How to align team goals using Amazon PPC data tools? Who to Hire for Your Amazon Growth Team Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive A…

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