# Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features

Page: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/inside-the-badger-den-episode-1-software-roadmap-upcoming-features
Text version: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/inside-the-badger-den-episode-1-software-roadmap-upcoming-features.md
Podcast: [The PPC Den: Amazon PPC Advertising Mastery](https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420)
Published: 2026-03-31T19:11:10+00:00
Episode link: https://podcasters.spotify.com/pod/show/theppcden/episodes/Inside-the-Badger-Den-Episode-1--Software-Roadmap--Upcoming-Features-e3h88do
Audio file: https://anchor.fm/s/6fd74c8/podcast/play/117759864/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-31%2F421147119-44100-2-3e952ffbce81a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-ppc-den-amazon-ppc-advertising-mastery-494420/episodes/inside-the-badger-den-episode-1-software-roadmap-upcoming-features
Duration seconds: 1186

## Resource

Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy. In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den! 🦡 Highlights ​​ 0:00 – Intro 0:39 – Roadmap Update: Search Trends & Rank Tracking 1:14 – Analyzing Market Share & Keyword Demand 2:02 – Sales % Relative to Competition 3:24 – Analyzing CVR (Conversion Rate) by Product & Keyword 4:46 – Understanding Search Query Volume Changes 5:20 – Comparing Brand CVR vs. Market CVR 6:57 – Organic Rank Tracking 9:31 – Finding Campaigns with No Modifiers 10:07 – Which Placements Need Higher Bids? 11:42 – Feature Demo: How to Use Bulk Placement Edits 12:51 – Top Insights from the Past Month 17:15 – Sneak Peek: Upcoming Features (Custom Bid Algorithms, PDF Reports, and more) 18:30 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul View our Product Roadmap View our pricing 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

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## Transcript

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