# How to Scale Your Amazon Business Globally: The EU Expansion Guide

Page: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/how-to-scale-your-amazon-business-globally-the-eu-expansion-guide
Text version: https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420/how-to-scale-your-amazon-business-globally-the-eu-expansion-guide.md
Podcast: [The PPC Den: Amazon PPC Advertising Mastery](https://stenobird.com/podcast/the-ppc-den-amazon-ppc-advertising-mastery-494420)
Published: 2026-04-24T14:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/theppcden/episodes/How-to-Scale-Your-Amazon-Business-Globally-The-EU-Expansion-Guide-e3ic47b
Audio file: https://anchor.fm/s/6fd74c8/podcast/play/118935211/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-23%2F422714546-44100-2-8b797c31ac718.mp3
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Duration seconds: 1898

## Resource

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond. If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US listings might actually fail in the UK or Germany if you don't change a single word or image, and why most sellers lose money by treating expansion as a simple "copy-paste" side project. From the nuances of localized keyword research to navigating the complex tax landscapes like VAT, Michael and Emanuel break down the top five mistakes that can sink an international launch and provide the exact PPC strategies you need to dominate foreign marketplaces from day one. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 01:04 – Meeting Emanuel Popescu and the growth of AMZ Advisors 05:06 – Mistake #1: Copy-pasting US listings 07:32 – Visual SEO: Adapting images for local cultural appeal 09:37 – Mistake #2: Expanding too early & supply chain readiness 14:09 – Mistake #3: Treating international markets as a side project 19:08 – Mistake #4: Mismanaged PPC launches (The Discovery Phase) 22:13 – Aggressive negation: Protecting your budget from foreign "junk" terms 24:52 – Mistake #5: Ignoring VAT and local profitability metrics 27:44 – Recalculating your Breakeven ACOS for the EU 31:40 – Emanuel’s background: From graphic design to Amazon expert 32:42 – Closing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whispe…

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