# Building the Future of Fashion at 21

Page: https://stenobird.com/podcast/the-positive-habits-podcast-6951216/building-the-future-of-fashion-at-21
Text version: https://stenobird.com/podcast/the-positive-habits-podcast-6951216/building-the-future-of-fashion-at-21.md
Podcast: [The Positive Habits Podcast](https://stenobird.com/podcast/the-positive-habits-podcast-6951216)
Published: 2026-03-24T08:04:23+00:00
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Duration seconds: 2522

## Resource

In this episode of The Positive Habits Podcast , Kat sits down with the brilliant Izzy , founder of Uforma , to talk about the future of fashion, the hidden cost of fast fashion, and why finding clothes that truly fit can completely change how we feel. After meeting at a recent event hosted by Melinda Palomino, with special guest Roxie Nafousi, Kat knew she had to bring Izzy onto the podcast. At just 21, Izzy is already building a startup with a powerful mission: to make online shopping more accurate, more confident, and far less wasteful. Together, Kat and Izzy explore the real problem with online fashion today - not just overconsumption, but the fact that so many people are forced to guess their size, order multiple options, and send items back. Izzy shares how Uforma is using AI to help solve that problem by creating a more personalised shopping experience, giving customers a better idea of how clothes will actually fit their body before they buy. They also unpack the wider conversation around Shein, Temu, TikTok shopping, returns culture, rental fashion , and what needs to change if we want a more sustainable fashion industry. And of course the conversation ends with habits. Izzy shares the one practice she keeps coming back to in order to manage stress and avoid burnout while building a business: journaling - or as Kat prefers to call it, a good old-fashioned brain dump . This is a fascinating conversation about confidence, consumer habits, startup life, sustainability, and building something meaningful at a young age . ABOUT THE GUEST Izzy Mintus is the Founder of Euforma. Her mission is to reduce online returns and increase conversions for fashion brands by giving their shoppers confidence in the fit of clothing before they buy. https://www.linkedin.com/in/isabe…

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## Transcript

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