# The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn

Page: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn
Text version: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn.md
Podcast: [The Podcast Interview Marketing Show](https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240)
Published: 2026-04-15T04:00:00+00:00
Episode link: https://www.podcastinterviewmarketing.com/
Audio file: https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/PIMS_124_audio.mp3?dest-id=4163567
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/the-goal-of-podcasting-isn-t-downloads-it-s-influence-with-roger-nairn
Duration seconds: 2252

## Resource

What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results. Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting. Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com

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## Transcript

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