# Stand Out or Fade Out: The Storytelling Strategy for Experts with Park Howell

Page: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/stand-out-or-fade-out-the-storytelling-strategy-for-experts-with-park-howell
Text version: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/stand-out-or-fade-out-the-storytelling-strategy-for-experts-with-park-howell.md
Podcast: [The Podcast Interview Marketing Show](https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240)
Published: 2026-03-25T04:00:00+00:00
Episode link: https://www.podcastinterviewmarketing.com/
Audio file: https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/PIMS_121_Park_audio.mp3?dest-id=4163567
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JSON: https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/stand-out-or-fade-out-the-storytelling-strategy-for-experts-with-park-howell
Duration seconds: 2559

## Resource

In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. Together, they discuss how to harness AI without losing your voice and why your story, not your credentials, is how you build trust with your audience. Timestamps From This Episode: [04:00] How Park built his 10-step narrative framework [05:42] Why sharing your story isn't the same as storytelling [11:31] ABT – The DNA of every guest story [22:58] AI holds a mirror up to your brand story [38:57] Emotional intelligence + AI = Return on Intelligence. Resources From This Episode: StoryCycleGenie.ai BusinessOfStory.com PodcastInterviewMarketing.com InterviewValet.com

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## Transcript

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