# From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact

Page: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/from-book-to-business-how-relationship-centered-podcasting-builds-brand-and-impact
Text version: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/from-book-to-business-how-relationship-centered-podcasting-builds-brand-and-impact.md
Podcast: [The Podcast Interview Marketing Show](https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240)
Published: 2026-04-29T04:00:00+00:00
Episode link: https://www.podcastinterviewmarketing.com/
Audio file: https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/pims_126_audio_1.mp3?dest-id=4163567
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Duration seconds: 1993

## Resource

What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure. Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com

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## Transcript

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