# Category Creation Formula with Kevin Maney and Mike Damphousse

Page: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/category-creation-formula-with-kevin-maney-and-mike-damphousse
Text version: https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240/category-creation-formula-with-kevin-maney-and-mike-damphousse.md
Podcast: [The Podcast Interview Marketing Show](https://stenobird.com/podcast/the-podcast-interview-marketing-show-6704240)
Published: 2026-02-04T04:00:00+00:00
Episode link: https://www.podcastinterviewmarketing.com/
Audio file: https://traffic.libsyn.com/secure/faa6da51-a318-49f1-a269-7e8b7afbe6ed/PIMS_114_audio_only_final.mp3?dest-id=4163567
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JSON: https://stenobird.com/v1/public/podcasts/the-podcast-interview-marketing-show-6704240/episodes/category-creation-formula-with-kevin-maney-and-mike-damphousse
Duration seconds: 2193

## Resource

What if standing out on podcasts isn't about being better but about owning a category? Co-authors of The Category Creation Formula and original voice behind Play Bigger, Mike Damphousse and Kevin Maney, break down how category design actually works in practice. Talking with host Tom Schwab, they discuss why product-market fit is backward thinking and how leaders can craft a point of view that makes them unforgettable. Plus, Mike & Kevin share the proven formula and why becoming a category of one is the fastest path to trust, referrals, and growth. Context + Missing + Innovation. Timestamps From This Episode: [02:27] Origins of Category Design and Play Bigger [09:06] Coining the term Category Design [21:41] Expressing the problem & market impact [23:35] Category Creation Formula explained Resources From This Episode: CategoryDesignAdvisors.com TheCategoryCreationFormula.com InterviewValet.com

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## Transcript

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