# Winning Starts With Culture

Page: https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/winning-starts-with-culture
Text version: https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/winning-starts-with-culture.md
Podcast: [The Playbook With David Meltzer](https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738)
Published: 2026-04-28T07:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/MEREP1158759890.mp3?updated=1776801431
Audio file: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/MEREP1158759890.mp3?updated=1776801431
Processing state: processed
JSON: https://stenobird.com/v1/public/podcasts/the-playbook-with-david-meltzer-500738/episodes/winning-starts-with-culture
Duration seconds: 2719

## Resource

In today’s episode, I sit down with Urban Meyer, three-time national champion, former college football coach, and current commentator, for a conversation about what really builds winning teams. We talk about why culture has to be clear enough to see, hear, and feel, how great leaders define standards before they ever hire, and what separates talent acquisition from talent development. Urban shares lessons he learned from Bill Belichick, from competitive spirit and toughness to leadership, intelligence, and adaptability. I also share how accountability, trust, and time shape behavior in business, and why the right culture can bring out the best in people.

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## Transcript

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