# The Science of Better Selling

Page: https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/the-science-of-better-selling
Text version: https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738/the-science-of-better-selling.md
Podcast: [The Playbook With David Meltzer](https://stenobird.com/podcast/the-playbook-with-david-meltzer-500738)
Published: 2026-07-22T07:00:00+00:00
Episode link: https://rss.art19.com/episodes/b99fc388-9236-4707-b84f-39a2c2810e14.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/b99fc388-9236-4707-b84f-39a2c2810e14.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/the-playbook-with-david-meltzer-500738/episodes/the-science-of-better-selling
Duration seconds: 999

## Resource

In today's episode, I sit down with entrepreneur and inventor Sylvester Raymond, founder of Piñata Digital Marketing and Signal to Sale, to talk about building technology that solves real business problems. We discuss why humility creates opportunities, how listening to experienced mentors can change the direction of a company, and the challenge of explaining complex technology in simple terms. Sylvester shares how his ad-free monetization platform evolved into Signal to Sale, a system that helps businesses identify buyers at the right moment instead of wasting time on cold prospecting. We also explore AI, predictive data, sales timing, and revenue velocity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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