# Growing Innovation – A Conversation with Mattias Redlefsen of Benary GmbH

Page: https://stenobird.com/podcast/the-plant-based-podcast-424660/growing-innovation-a-conversation-with-mattias-redlefsen-of-benary-gmbh
Text version: https://stenobird.com/podcast/the-plant-based-podcast-424660/growing-innovation-a-conversation-with-mattias-redlefsen-of-benary-gmbh.md
Podcast: [The Plant Based Podcast](https://stenobird.com/podcast/the-plant-based-podcast-424660)
Published: 2025-12-07T06:00:00+00:00
Episode link: https://plantbasedradio.libsyn.com/growing-innovation-a-conversation-with-mattias-redlefsen-of-benary-gmbh
Audio file: https://traffic.libsyn.com/secure/plantbasedradio/Benary.mp3?dest-id=995606
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Duration seconds: 2210

## Resource

In this episode, Michael sits down with Mattias Redlefsen, an industry leader at Benary GmbH, one of the world's most respected companies in ornamental plant breeding. With more than 175 years of history, Benary has shaped the global horticulture industry- and Mattias offers a rare inside look at how the company continues to thrive through innovation, research, and a deep commitment to quality. Mattias shares his perspective on the evolution of modern seed breeding, how Benary balances tradition with cutting-edge technology, and sustainability and the future of the horticulture sector. ******** Series 19 is sponsored by Queen and Fine Floral Design - the new floral design studio by co-host of the podcast, Ellen Mary. Find out more: www.queenandfine.com Instagram: @queenandfine

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## Transcript

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