# Say Hej Hej to Swedish Hot Dogs | How Amelia Eudailey Built the Hej Hej Pop-Up Brand

Page: https://stenobird.com/podcast/the-perfect-bite-7237404/say-hej-hej-to-swedish-hot-dogs-how-amelia-eudailey-built-the-hej-hej-pop-up-brand
Text version: https://stenobird.com/podcast/the-perfect-bite-7237404/say-hej-hej-to-swedish-hot-dogs-how-amelia-eudailey-built-the-hej-hej-pop-up-brand.md
Podcast: [The Perfect Bite](https://stenobird.com/podcast/the-perfect-bite-7237404)
Published: 2026-02-19T13:00:00+00:00
Episode link: https://the-perfect-bite.cohostpodcasting.com/episodes/say-hej-hej-to-swedish-hot-dogs-how-amelia-eudailey-built-the-hej-hej-pop-up-brand
Audio file: https://pdcn.co/e/audio-delivery.cohostpodcasting.com/audio/3619c374-2f55-4f02-9bc6-33f11b7b3c6c/episodes/628ed3d4-e9f2-4cf0-8261-48a880c82a2d/episode.mp3
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Duration seconds: 3257

## Resource

When I say Swedish hot dogs will change your life, it’s true! And they did for techie turned chef Amelia Eudailey.  In this episode of The Perfect Bite , host Sarah Perkins sits down with chef and entrepreneur Amelia Eudailey, founder of the cult-favorite pop-up concept Hej Hej (pronounced “hey hey”!). Known for its Scandinavian-inspired hot dogs, Swedish candy, and playful menu, Hej Hej has built a loyal following through pop-ups, catering, and creative storytelling—all before opening a traditional restaurant. Amelia didn’t follow a typical culinary path. After working in tech and startups, she pivoted into food, working as a line cook at the famed Octavia, and began testing her concept through pop-ups while still working full-time. Today, she’s growing Hej Hej into a recognizable food brand while exploring the future of brick-and-mortar, merchandising, and community-driven hospitality. This episode is a candid look at building a food business from scratch and learning through experimentation. In this conversation, we discuss: Launching a Swedish hot dog pop-up What makes Swedish hot dogs and food so special Transitioning careers into food entrepreneurship Testing a concept before opening a brick-and-mortar space Building a brand through pop-ups and community Revenue streams beyond a brick-and-mortar Using Substack and social media to grow an audience Deciding when (or if) to open a permanent space Staying creative while building a sustainable business Amelia’s story is a reminder that there’s no single path into the food industry — and that entrepreneurship often starts with simply trying. TPB listeners, we have a special code for you to grab Hej Hej merch or Swedish candy mixes on Hej Hej’s site! Use code ‘ PERFECTBITE ’ on www.chefhejhej.com for 15% off your o…

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