# The Social Sales Playbook: Cultivating Community and Authority on Facebook

Page: https://stenobird.com/podcast/the-paycast-network-7557459/the-social-sales-playbook-cultivating-community-and-authority-on-facebook
Text version: https://stenobird.com/podcast/the-paycast-network-7557459/the-social-sales-playbook-cultivating-community-and-authority-on-facebook.md
Podcast: [The Paycast Network](https://stenobird.com/podcast/the-paycast-network-7557459)
Published: 2026-02-04T19:24:55+00:00
Episode link: https://podcasters.spotify.com/pod/show/the-paycast-network/episodes/The-Social-Sales-Playbook-Cultivating-Community-and-Authority-on-Facebook-e3ekkc7
Audio file: https://traffic.megaphone.fm/APO4750472301.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-paycast-network-7557459/episodes/the-social-sales-playbook-cultivating-community-and-authority-on-facebook
Duration seconds: 1744

## Resource

Chase and James sit down with industry experts Kermit and Adam to explore how Facebook can serve as a powerful, relationship-driven complement to your existing sales strategy. The discussion reveals two distinct paths to organic growth: Adam’s "80/20" approach to personal branding that prioritizes authenticity over hard selling, and Kermit’s method of building influence by becoming a helpful administrator in niche community groups. Tune in to learn how to generate inbound leads by establishing the "like, know, and trust" factor and turning your network into "raving fans".

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## Transcript

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