# Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

Page: https://stenobird.com/podcast/the-partnership-economy-4429579/why-consumers-buy-products-from-people-not-brands-with-jeanette-okwu-managing-director-at-scale-digital-and-ceo-at-beyondinfluence
Text version: https://stenobird.com/podcast/the-partnership-economy-4429579/why-consumers-buy-products-from-people-not-brands-with-jeanette-okwu-managing-director-at-scale-digital-and-ceo-at-beyondinfluence.md
Podcast: [The Partnership Economy](https://stenobird.com/podcast/the-partnership-economy-4429579)
Published: 2024-05-21T04:00:00+00:00
Episode link: https://the-partnership-economy.cohostpodcasting.com/episodes/why-consumers-buy-products-from-people-not-brands-with-jeanette-okwu-managing-director-at-scale-digital-and-ceo-at-beyondinfluence
Audio file: https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/814ac1ab-62ec-4de1-8575-9f10209eb422/episode.mp3
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Duration seconds: 2016

## Resource

In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing.  This podcast episode was produced by Quill .

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## Transcript

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